How does gather the data? tracks over 215,000 'Net surfers with our market research software (hundreds of participants are added daily) as they visit various websites during the previous month. Personally identifiable information is not collected, only generic  information on the sites they are visiting is gathered with the exception of secure sites such as online banking or financial institutions.

How accurate are the results?

Our mission is to determine the overall "popularity" of Internet sites and how these sites compare to one another based on the behavior of our sample of users. achieves this by providing a statistical representation of a websites actual traffic, visit sessions and page views. The rankings provide webmasters and website owners with a helpful guide to understand which sites are the most visited (and in turn the most popular) on the Web. does not publish the actual traffic metrics to a website but rather the relative popularity ranking of domains in relation to all the websites visited by the sample group.

How often are the results updated?

Ranking statistics are updated monthly, usually on the fifteenth of each month. This may change periodically as the number of people using and promoting the service increases or as additional webmasters modify their listings. Information Defined

Web Rank:

The overall popularity rating of a site as determined by the behavior of's sample of Internet users.

Domain & Site Info:

The actual website (URL) listed in the database. Clicking the domain name or "Site Info" button will reveal detailed information about the website and the organization such as the availability of reviews, postal address and phone number, category ranking, TrustGauge score (see below), the number of links pointing to the site (as determined by and additional site information such as the location of contact forms and the organization's privacy policy, along with a site description (provided by the owner or operator of the website). 


A determination of a site's trustworthiness based on a myriad of factors including a website's overall traffic ranking, the presence of secure billing pages, the availability of seals from third party validation services and information that should be accessible by a general Web user in relation to customer support. More information on a site's individual trust score can be obtained at


'Links' are HTML links on other web sites on the Internet that point to a particular web site or online property. About 50% of the top ten search engines factor the number of links into their relevancy algorithms when they rank a web site. Increasing the number of links greatly improves a web site's search result positioning. The sample group followed does not in anyway measure the number of links pointing to a website.

Category Rank:'s category rank is a determination of a website's popularity within an individual industry category. Selecting the icon within the "Category Rank" field will reveal website within the category. In order for a site to obtain an official ranking within a category, the site owner or operator must provide details about the website. Learn more about modifying a listing. also offers statistical information on unique visitors,
visit sessions and page views:

Unique Users: "Unique users" indicates the portion of all unique BrowserAccelerator Toolbar users that visited a particular site in the last 12 months. expresses unique users as "number of users per million". Take for example which lists 150,000 unique users per million. If you took a random sample of one million Internet users, on average you would find that about 150,000 (15%) visited

Visit Sessions: The number of "visit sessions" per million as indicated by is a measurement of the total number of 20-minute sessions from BrowserAccelerator Toolbar users to a particular site in the last 12 months. For example, if has 196,000 visit sessions per million and you took a random sample of one million Internet users, on average you would find that 196,000 20-minute visit sessions were performed.

Page Views: The number of "page views" reported by indicate the number of pages viewed by BrowserAccelerator Toolbar users. The page views per million indicates the approximate number of pages that would be viewed by one million users in the last 12 months. For example, if has 4,600,000 page views, this means that if you took random samples of one million Internet users, you would on average find that all of them together viewed approximately 4.6 million pages on ©  Privacy Statement Sitemap